Wintrust Mortgage’s Annual Sales Conference
Wintrust Mortgage is one of the largest mortgage providers in the country. With over 300 offices nationwide, Wintrust is headquartered in Rosemont, Illinois. Earlier this year, Wintrust became the lead sponsor for the Chicago Cubs’ Wrigley Field – a beloved landmark of Chicago and baseball fans everywhere.
Challenge
Wintrust Mortgage wanted to highlight this new sponsorship at their upcoming Annual Sales Conference, while still reflecting their world-class brand and high-quality reputation.
Our Solution
Blooming Color brought their brand to life at the sales conference with 4’ x 8’ banners, notebooks for participants, programs, and booklets. The materials were designed to emulate different elements of baseball – from pinstripes, to world-series flags and more.
Banners
These 4′ x 8′ Tyvek banners recognize Wintrust Mortgage’s awards and accolades from the previous year. Produced by Blooming Color’s latex printer, these were designed in the shape of a traditional world-series banner, and hung from the walls and ceiling of the conference center.
MultiLoft Notebooks
MultiLoft blends innovation and technology to create an extra-thick paper stock that can digitally print up to 1300 g/m² (roughly 3 millimeters). These “triple thick” notebook covers were produced on Blooming Color’s HP Indigo 7600 Digital Offset Press and feature clear, raised ink, displaying the digital special effects.
Programs and Booklets
Programs and booklets produced for the conference were produced on a 100# and 80# gloss text using Blooming Color’s ManRoland 706 6-color offset press and HP Indigo 7600 Digital Offset Press. Both projects feature aqueous (water-based) coating, creating a high gloss surface that improves durability while preventing scuff-marks or fingerprints found on traditional gloss paper. The programs and booklets were then folded by Blooming Color’s Muller Martini finishing system – a machine that automates finishing processes like folding and saddle-stitching to ensure quality.