Revolutionary Print Wins the Race: A Chicago Marathon Case Study

Written by Brian Scott

The Bank of America Chicago Marathon is a test of endurance. Blooming Color’s award-winning  print more than endures – it wins.

For the last six years, and in long-standing partnership with Chicago Event Management, we have proudly printed the Bank of America Chicago Marathon participant poster. It is the most visible piece of the entire event, distributed to every participant running, and every volunteer and staffer involved with the race – and since the beginning, it needed to be extraordinary.

In our world, extraordinary is the norm – a world where something special isn’t costly and rare, but the goal of every single print job.

This job? Promote the Bank of America and Chicago Marathon brand, drive regional pride, and print a myriad of event pieces in a small span of time, on multiple pieces of our top-tier equipment.

Easy. We ink the impossible every single day.

Our fulfillment capabilities are as filled with possibility as our print. After printing 50,000 posters like lightning, we rolled them, poly-bagged them, boxed, and loaded them onto two semi-trucks. We should have considered entering the marathon ourselves.

But that’s just the beginning of how we inked the impossible for our client. Chicago Event Management and Bank of America needed a printing partner who thought beyond the finish line and just one poster. Luckily for them, we’re print pioneers.

At Blooming Color, we think your work should be unforgettable, just like your race experience. Thanks to the artful solutions of our award-winning innovators and their unparalleled mastery of our HP Indigo digital offset presses, the work never gets lost in the crowd.

The suite of digital print pieces we inked for the Marathon, from the tow zone signage and parking placards, to the Elite Runner race bibs, to all of the stationery collateral, have all helped make the Bank of America Chicago Marathon a race to remember.

We are a proud partner of Chicago Event Management and the Bank of America Chicago Marathon, and have since been awarded the opportunity to ink the impossible on an all-new level with worldwide work for Bank of America: The RED campaign. The Hunger campaign. The Military campaign to thank our troops. All of these incredible ways to ink the impossible with print.

Running teaches us that we are so much more capable than we have ever imagined.  Imagine the next level of print with Blooming Color, and we’ll help you ink the impossible, too.