Standing Out with Scented Materials
More than any of the other senses, the sense of smell is closely linked to memory. A highly emotive sense, smell is a powerful trigger for recollection – a single scent can spontaneously evoke a long-forgotten memory. Thus, the right aroma can forge strong emotional currency.
It’s no surprise then that in marketing, the sense of smell is exponentially more effective than visual presentation alone. The perfume industry is built around this special connection. Custom fragrances convey a vast array of emotions, feelings and sensations; from desire to power, vitality to relaxation, novelty to nostalgia.
Utilizing scent in your marketing approach can create the emotional bond you need to drive sales and promote brand allegiance.
Think of a casino, where gamblers were proven to spend 45% more when there was a floral scent wafting over the slot machines. Theme parks are able to deploy location-specific scents to heighten the experience (and their bottom line). Business.com reported about a shampoo point-of-sale display that emitted a pleasing scent – it increased sales at that location by 36%, with overall store shampoo sales jumping by almost 27%.
Want to learn to leverage scented materials? Blooming Color nose how.
We incorporate fragrance right into the coating applied to your printed piece to imbue it with a scented experience that lingers long after the recipient has put down the page – provided they even want to in the first place.
Imagine sending a customer a brochure for your flower shop – suddenly the consumer is strolling through a field of lavender. Or a prospective partner receiving a piece from your flavor company – suddenly they’re a kid in the kitchen, eagerly awaiting a plate of grandma’s secret recipe chocolate chip cookies.
Scented materials are a unique and powerful way to communicate with customers. We’ll help you make sure you’ve scent the right message.